Website
Campaign code
2M2B202101
Company type
Startup
Voting rights
Si (5.000,00€)
Tax benefits
30%
Investment in 100ter
Si
Minimum / maximum investment
1.500,00€ / 400.000,00€
Pre Money value
4.000.000,00€
Share Capital
10.248,00€
Type of investors Allowed
Type of Units
Azioni di tipo A: Diritti di voto, diritti di approvazione e di prelazione
Azioni di tipo B: Nessun diritto di voto, nessun diritto di prelazione
Ciaobooking is a CLOUD technology, created for the "hospitality" sector based on innovative software that makes available a hybrid PMS (PROPERTY MANAGEMENT SYSTEM), able to offer business intelligence tools specifically designed to reduce dependence on high commission sales channels and develop "smart sales strategies" based on data analysis. It is a system for the total and integrated management of any asset, integrated and integrable to any software platform thanks to innovative APIs, both web and mobile.
TYPE OF QUOTAS AVAILABLE
CATEGORY "A" OR "ORDINARY" UNITS
Category "A" or "ordinary" units have the following characteristics:
a) they are subject to the approval and pre-emption rights referred to in Article 10;
b) they grant the right of pre-emption referred to in Article 10;
c) they attribute the right to vote in shareholders' meeting resolutions.
CATEGORY "B" SHARES
Category "B" capital shares have the following characteristics:
a) they are not subject to the approval and pre-emption rights referred to in Article 10;
b) they do not grant the right of pre-emption referred to in Article 10;
c) they do not have voting rights.
The company has a pre-money valuation of Euro 4 million. Crowe Bompani Spa - a consulting and auditing firm belonging to the Crowe Global international network - has drawn up a fairness opinion confirming the validity of this enterprise value.
The business model envisages pricing for the "hospitality" sector differentiated in terms of the number of units, on the basis of functions that are opened in the software platform. For more advanced operators, CIAOBOOKING offers a REVENUE MANAGEMENT service, with which it manages the entire commercial phase on a turnkey basis. In these cases, the commission requested is collected on the turnover achieved each month. The use of big data and business intelligence allows CIAOBOOKING to obtain increases in revenues for the structures of up to 80%.
The reference market (HOSPITALITY) amounts to approximately 26 billion in turnover, in a technological context strongly oriented towards technologies for mobile and wireless devices (smartphones, tablets, laptops, etc.) and based on operators and online intermediaries (booking, airbnb, etc.), known as OTAs (Online Travel Agency), which are strongly present in the markets. CIAOBOOKING is a hybrid tool that integrates the functions of OTAs, making their use efficient and maximising hospitality management. CIAOBOOKING aims to become a boost for every possible use of online channels accessible to any operator.
The marketing strategy and related investments aim to achieve a brand perception suitable for all operators, with an essential market message: CIAOBOOKING is a technological tool typical of large companies that is also available to small operators. The APIs designed are innovative and allow integration with any type of platform.
COMMERCIAL STRATEGY:
- CROSS SELLING
- SOCIAL & WEB MARKETING
- TECH NETWORKING
- DIRECT SALES
- TRADE FAIRS
CIAOBOOKING is a digital innovation not only as a management platform for the HOSPITALITY sector, but also as a scalable management model applicable to any real estate or other asset, thanks to the innovative architecture of its API (Application Programming Interface). Competitors themselves recognise the quality of the CIAOBOOKING platform, which fears no comparison even with the biggest market players. The reference market - HOSPITALITY/PROPTECH/DOMOTICA - envisages easy internationalisation of the project and adherence to the lines and facilities envisaged - over the next five years - by the PNRR: digitalisation and energy efficiency (PROPTECH).
|
AREA |
DESCRIPTION |
BUDGET |
% |
|
MARKETING |
MKTG campaign |
€ 120.000 |
30% |
|
SW DEVELOPMENT |
implementation of asset management functions and creation of API payment systems |
€ 70.000 |
18% |
|
INFRASTRUCTURE |
hardware e software purchase |
€ 40.000 |
10% |
|
SALES STRUCTURE |
customer care and vendor area training |
€ 120.000 |
30% |
|
BLOCKCHAIN NODE PURCHASE |
WUBOOK
AVANTIO
GUESTY
KROSSBOOKING
KIGO
ALBERTO VINCENZI
CEO/CTO & FOUNDER degree in Communication Sciences, IT Expert, ten years' experience in the design of innovative API structures FINTECH and PROPTECH and solutions for HOSPITALITY
MARCO VINCENZI
FOUNDER & COO - with a Master's degree in Marketing and Communication, Tour Operator, ten years' experience as PROPERTY MANAGER
MATTEO VINCENZI
FOUNDER & CCO degree in Law, Head of Compliance, ten-year experience as PROPERTY MANAGER
PAOLO POLIDORO
FOUNDER & CFO Chartered Accountant - Responsible for relations with investors and Business Angels
ALESSANDRO TREZZA
Customer Support and Web Designer/UX– Liaison and support for ClientI area
VALENTINO D’ALIO
Sales Department - Customer Support
ARTHUR X
Senior developer